HP Indigo, Esko Artwork, ABG International and Label Traxx will be teaming up at Dscoop8 2013 in Nashville, TN, for a live workflow demo. The “Unleash the power of digital workflow” presentation on Friday, February 22, at 10:00 AM will show a label print job progress from artwork, to order, to prepress and then on to the digital press and digital finishing equipment.

Label Traxx MIS will process the order and pass the job details via JDF to Esko Artwork’s Automation Engine 12 (AE12) software. AE12 will process the art files and create the step and repeat according to Label Traxx’s instructions. Once the job is approved, the finished files will be passed on to the HP Indigo’s DFE. The job will then be printed and finished in real time.

As a special twist, all of the equipment will be operated by experienced digital label converters. Representatives from Innovative Labeling Solutions of Ohio, CL&D from Wisconsin, and Matlet Group of Rhode Island will be running the MIS program, prepress software and the HP Indigo.

“We are really excited about this live demo,” says Label Traxx President Ken Meinhardt. “It will be a great opportunity for label converters who are thinking about digital or looking to streamline their existing digital business, to see the entire workflow in action.”